PLANNING OF OPTIMIZATION AND VITALIZATION STRATEGIES FOR FOOD PRODUCTS
Ilgen Olesya Fedorovna,
Postgraduate Student, Department of Management, Volgograd State University
( This email address is being protected from spambots. You need JavaScript enabled to view it. )
Permanent optimization of market actions are among central goals of every company, including food manufacturers. An attempt was made to predict the long-term development of the market of food products, namely, the segment of baby food, and to plan strategies for optimizing and vitalization with using the «Success Resource Deployment» (SRD) with a detailed review of modernization processes, functions and products of the company.
Key words: marketing strategy, optimization strategy, vitalization strategy, demographic crisis, food market, a segment of baby food, success resource deployment, success factors.
 2_Ильген.pdf |