COLLECTIVE REPRESENTATION FORMATION STUDY BASED ON “ENEMY” IMAGE IN THE PUBLIC CONSCIOUSNESS

Voytov Aleksandr Vladimirovich

Candidate of Sociological Sciences, Associate Professor,
Philosophy, History and Politology Department,
Volgograd State Agrarian University
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Prosp. Universitetsky, 26, 400002 Volgograd, Russian Federation


Abstract. The article is devoted to the analysis of existence and construction of images in consciousness, in particular the image of “enemy” as one of the tool for the collective representation formation.

Key words: public consciousness, image in the public consciousness, social identity.

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