LINGVO-PRAGMATIC MEANS OF IMAGE CREATING OF THE COMPANY AND TRANSLATION PROBLEMS (ON THE BASIS OF PR-TEXTS)
Student, Department of Translation Theory and Practice,
Volgograd State University
alyonaminuk@mail.ru
Prosp. Universitetsky, 100, 400062 Volgograd, Russian Federation
Abstract. This article presents the results of the study of lingvo-pragmatic means of image creating of the company. It implements the analysis of means of the formal and semantic organization of PR-text as an effective tool to create a positive image of the company. Based on retrieved data it reveals the translation problems of PR-texts and defines the strategy of
their translation from English into Russian.
Key words: PR-discourse, public relations, PR-text, pragmatic effect, publicity capital, lingvo-pragmatic means.
 Minyuk.pdf |