LINGVO-PRAGMATIC MEANS OF IMAGE CREATING OF THE COMPANY AND TRANSLATION PROBLEMS (ON THE BASIS OF PR-TEXTS)
Student, Department of Translation Theory and Practice,
Volgograd State University
This email address is being protected from spambots. You need JavaScript enabled to view it.
Prosp. Universitetsky, 100, 400062 Volgograd, Russian Federation
Abstract. This article presents the results of the study of lingvo-pragmatic means of image creating of the company. It implements the analysis of means of the formal and semantic organization of PR-text as an effective tool to create a positive image of the company. Based on retrieved data it reveals the translation problems of PR-texts and defines the strategy of
their translation from English into Russian.
Key words: PR-discourse, public relations, PR-text, pragmatic effect, publicity capital, lingvo-pragmatic means.
 Minyuk.pdf |