PRAGMATIC EQUIVALENCE PROBLEM OF MASS MEDIA TEXT TRANSLATION
Sayutina Tatyana Vladimirovna
Master Student, Department of Translation Theory and Practice,
Volgograd State University
t_sayutina@mail.ru
Prosp. Universitetsky, 100, 400062 Volgograd, Russian Federation
Key words: translation, equivalence, mass media, pragmatic equivalence, communicative equivalence, adequacy of translation, pragmatic adaptation, interlingual communication.