CONCEPTS IN A DISCOURSIVE PARADIGM: INTRACULTURAL AND CROSSCULTURAL CORRELATION

Smirnov Ilya Mikhailovich

Master Student, Department of Translation Theory and Practice,
Volgograd State University
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Prosp. Universitetsky, 100, 400062 Volgograd, Russian Federation


Abstract. The paper describes the factors that determine modern development of conceptual and crosscultural research. It also shows the relevance and objectives of the present research, as well as its scientific novelty, theoretical and practical importance. Much attention is paid to the practical research of fame / success and слава / успех concepts.

Key words: cognitive linguistics, cross-cultural research, intercultural communication, cultural linguistics, concept, discourse, mind maps, internet questionnaire.

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