Linguistic and pragmatic specifics of advertising texts in computer-mediated discourse and methods of their localization
Nikiforova Nadezhda Yurievna
Master Student, Translation Studies Department
Key words: Internet-communication, computer-mediated discourse, advertising discourse, pragmatic potential, linguistic localization, pragmatic equivalence, cultural realia, translation, linguistic and pragmatic specifics.
 13_Nikiforova.pdf |