Linguopragmatic variation of advertising slogans: problem of translation
Akolzina Anastasia Aleksandrovna
Master Student, Translation Studies Department
Abstract.The author considers advertisement in the framework of linguoculturology. The author analyses and compares German food and healthcare products advertising slogans and their translation into Russian.
Key words: advertising, advertising slogan, linguoculturology, lexical devices, localization
 1_Akolzina.pdf |