Self-presentation strategies role in the genres of image advertising
Аksenova Anastasia Vladimirovna
Postgraduate Student, Literature and Journalism Department
Abstract. The article considers the question of constructing a system of genres of advertising. The author offers along with political and social genres to allocate and group genres of image advertising, the main feature of which is the domination of the strategy of self-presentation.
Key words:PR-discourse, image advertising, system of PR-genres, strategy of selfpresentation
 1_Aksenova.pdf |