Publicist subtitle as a socio-pragmatic factor of publicist text

Timokhina Yuliya Vyacheslavovna

Postgraduate Student, Department of Translation Theory and Practice

Volgograd State University

Abstract. The current research article deals with defining such notion as “the lead”, makes a difference between a lead and a subtitle, points out these notions’ specificity and presents the analysis of leads and subtitles of the traditional British mass-media, such as «The Guardian», «The Independent», «The Times».

Key words: subtitle, header complex, lead, lead paragraph.

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