The hybrid nature of the tourist agency web site as a translation problem

Zhdanova Daria Mikhailovna

Master Student, Translation Studies Department

Volgograd State University

Abstract. The author studies linguo-pragmatic and socio-cultural features of the localization process in the tourist Internet discourse. The object of the study are the linguistic means used in the localization process and considered as a complex process, which is determined by the sociocultural features of the recipient.

Key words: tourism discourse, Internet discourse, localization, linguo-pragmatic, socio-cultural features, hybrid genre.

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