Linguistic means of city branding (on the example of Russian and German official city websites)

Zaytseva Irina Andreevna

Student, Department of Translation Theory and Practice

Volgograd State University 

Abstract. The paper deals with official websites of Russian and German cities, investigates its role in creation of attractive city image. The article focuses on visual and linguistic aspects of web content, examines features of German websites, comments the choice of specific linguistic means.

Key words: touristic discourse, official city websites, linguistic features, branding, glocal city.

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