Success phenomenon in the light of linguistic cultures: gender approach

Smirnov Ilya Mikhailovich

Postgraduate Student, Department of Russian Language and Documentation Studies

Volgograd State University

Abstract. The article deals with the cultural and linguistic research of success phenomenon in the gender aspect. The author makes a distinction between gender and sex, shows the connection of gender and language via the language conception of reality. The article compares the image of a successful person in Russian mass media texts with the image of an American successful person in the self-made man concept and demonstrates the correspondence of gender roles.

Key words: gender linguistics, discourse, cultural linguistics, image, success.

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