Specific features of the multiple identity representation in Russian and German media discourses
Svinkina Marina Yurievna
Postgraduate Student, Department of Russian Language and Documentation Studies
Volgograd State University
Absract. This article provides the research of the multiple identity notion from the “own-alien” opposition standpoint. Having analyzed the language material, the author concludes that the ethnical aspect becomes the subject of cultural, national and territorial specifics accentuation, implemented by using ethnically marked lexis. Special attention is given to ethnical hybrids as the synthesizing form, which defines belonging to different lingual cultures.
Key words: media discourse, identity, ethnical hybrid, «own – alien» opposition.