Specific features of the multiple identity representation in Russian and German media discourses

Svinkina Marina Yurievna

Postgraduate Student, Department of Russian Language and Documentation Studies

Volgograd State University

Absract. This article provides the research of the multiple identity notion from the “own-alien” opposition standpoint. Having analyzed the language material, the author concludes that the ethnical aspect becomes the subject of cultural, national and territorial specifics accentuation, implemented by using ethnically marked lexis. Special attention is given to ethnical hybrids as the synthesizing form, which defines belonging to different lingual cultures.

Key words: media discourse, identity, ethnical hybrid, «own – alien» opposition.

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