Translation and interpretation of advertising texts

Yefimova Alexandra Dmitrievna 

Master Student, Translation Studies Department



Abstract: The article is devoted to the peculiarities of advertising texts’ translation from English into Russian; justifies the necessity to learn the language of advertising for the advertising texts’ translation. The material for research is advertising texts in English and their translation. In the article advertisements are classified into groups, the article gives examples of successful and unsuccessful translations and analyzes them, denotes the most frequent transformations.


Key words: advertising text, translation, interpretation, means of speech influence, expressiveness.



Download this file (Efimova.pdf)Efimova.pdf