Implementation of the evaluative connotations in the translation of mass media texts

Gavrilyeva Elena Andreevna 

Master Student, Translation Studies Department



Abstract: Expressive and evaluative vocabulary as a tool of influence on mass media texts readers enables the author to express his attitude and evaluation to different phenomena. The translation of the lexical means containing an evaluation component represents some difficulties.


Key words: expressive and evaluative vocabulary, evaluation, mass media, expressivity, pragmatics, translation methods, neutralization, euphemism, metaphor.





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