Netflix streaming platform neologisms as markers of modernity

Mayer Valeriya Stanislavovna 

Postgraduate Student, Department of Germanic and Romance Philology,
Volgograd State University
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Prosp. Universitetsky, 100, 400062 Volgograd, Russian Federation 

Abstract. The article is devoted to the functioning of markers of modernity in German
language, arising to designate new objects and concepts in the field of culture, economics and
politics, which act as a kind of link between language and non-linguistic reality surrounding a
native speaker. Using the example of the Netflix Streaming Platform, the linguistic and pragmatic
characteristics of markers of modernity, which play a significant place in the communicative
space of a society, are described.
Key words: marker of modernity, neologism, key word, speech behavior, Netflix Streaming

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