Pragmatic aspects of press releases translation

Gavrilyeva Elena Andreevna 

Master Student, Translation Studies Department,
Volgograd State University
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Prosp. Universitetsky, 100, 400062 Volgograd, Russian Federation

Abstract. The article deals with pragmatic aspects of press releases. The author considers
the notion of a press release and its main characteristics. The special attention is paid to the
language means used to influence the recipient and the peculiarities of their translation.
Key words: press-release, PR-text, pragmatics, language means, pragmatic effect,
translation methods.

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