Language means of naming (using the example of german tourist texts)

Kutsenko Ekaterina Andreevna  

Master Student, Translation Studies Department,
Volgograd State University
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Prosp. Universitetsky, 100, 400062 Volgograd, Russian Federation

Abstract. The author studies the main lexical and stylistic means used by the creation
of German touristic sites image. The main criteria to be followed by the naming process are
Key words: naming, tourism discourse, precedent names, territorial branding,
informational text.

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