Translation pragmatic aspects (based on russian and english companies’ websites)

Parasotskaya Anastasiya Anatolyevna 

Master Student, Translation Studies Department,
Volgograd State University
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Prosp. Universitetsky, 100, 400062 Volgograd, Russian Federation

Abstract. This article is devoted to the study of pragmatic aspects of companies’ websites
translation, which is necessary in translation practice for in-depth study of translation techniques
in the advertising. The article emphasizes the importance of taking into account pragmatic
aspects in the translation of non-equivalent vocabulary.
Key words: translation adequacy, pragmatic aspect, discourse-pragmatic strategy,
localization, extralinguistic factor.

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