Titles texts translation of popular culture: socio-cultural factors of linguistic marketing

Valeriya Ilinichna Tertychnaya 

Master Student, Translation Studies Department,
Volgograd State University
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Prosp. Universitetsky, 100, 400062 Volgograd, Russian Federation

Abstract. The article deals with the special aspects of factors titles texts translation of
popular culture. The author characterizes linguistic-marketing characteristics of mass culture
objects, their linguistic-semiotic and axiological potential, as well as translatological features.
The author describes the importance of socio-cultural parameters of the translations in the
choice of adequate translation strategies of the media texts titles.

Key words: film discourse, texts titles of popular culture, media discourse, titles translation,
translation strategies.

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