Titles texts translation of popular culture: socio-cultural factors of linguistic marketing
Valeriya Ilinichna Tertychnaya
Master Student, Translation Studies Department,
Volgograd State University
This email address is being protected from spambots. You need JavaScript enabled to view it.
Prosp. Universitetsky, 100, 400062 Volgograd, Russian Federation
Abstract. The article deals with the special aspects of factors titles texts translation of
popular culture. The author characterizes linguistic-marketing characteristics of mass culture
objects, their linguistic-semiotic and axiological potential, as well as translatological features.
The author describes the importance of socio-cultural parameters of the translations in the
choice of adequate translation strategies of the media texts titles.
Key words: film discourse, texts titles of popular culture, media discourse, titles translation,
translation strategies.
 Tertychnaya.pdf |